Founder H. Gregor Mayor

The beginning
The year is 1854 and young Gregor is expelled from school after making the lunch soup taste "funny". It was a rainy day in Lausanne, Switzerland, and Gregor sneaked in to the school's kitchen to find the matron preparing yet again a meal of grey potato soup. Gregor could not stand the dull taste of pure potato soup and decided to add a handful of herbs (herbs he found on his daily walk to school). He was caught in the act and dragged to the head master. The "funny" taste was not funny to little Gregor he knew he had made the soup a thousand times better. So he continued to experiment further with different herbs and soup ingredients.

TSB photographed in France 1912

In his spare time he built what was to be known as the Turbo Soup Boiler (TSB). To meet the demand for his new delicious soup recipes he knew he needed a large cooking device. On the 17th of april 1892 (Gregor's 20th birthday) the whole town had gathered to see his steam engine TSB deliver the much anticipated fluid, through word of mouth he had announced the Soup of the Century. Apart from a minor explosion (where unfortunately a goat died, which was quickly added to the long list of ingredients) due to over clocking the engine, the event was a great success and paved the way for a bright future. To this day the city of Lausanne still celebrate Soup Day.

Gregor could have not wished for a better introduction. The news spread and soon people from all over the country made their way to see and taste this industrial and gastronomical wonder. The capacity soon hit the wall and Gregor quickly had to set up four new TSB's. To meet this new demand Gregor distributed the schematics of his boilers and sent his men out on a building spree. At the turn of the century Gregor had traveled the country establishing outlets for his soup diners. His wife followed him and his crew, keeping an eye on the books. No town or institution in Europe wanted to be left out of this soup frenzy. A little known fact, the MS Titanic was equipped with a TSB, and warm soup was reportedly served as the ship went down. At this stage Soup TSB, had grown into an international giant, cooking and serving soup on 5 continents.

Soup logos, past to present

Rough years
We have always been looking forward, so the rough years in the late 20's was soon history and showed our united power to struggle for a product we believe in. So rough times, bring it on. As long as you have a fresh and warm bowl of soup to keep warm. So what do you do when you have sold soup to everyone? Sit back and enjoy the... When people are fed they tend to start worrying about all sort of other things. So why not help out. The heads at SI started sketching. What can we do to help people, what do we need help with, which in turn can help others? Big problems, small problems, no matter the size, all concepts are thrown into the soup pot. The boiler was replaced with the human boiler, the head.

Back on track
The new SOUP Industries was about to test its new turf. Conceptual thinking with the goal of shelf presences (don't just talk it, make it). As these heads started to cook, the amount of ideas rose to mountains of production ready ideas. But while producing soup is one thing, and basically one product only, the SOUP concepts were a great mix of solutions. Unable to produce even one percent of these concepts we saw only one solution: Sharing, why sit on an idea without producing it. So whatever we don't make - you make, but make it better, Ok!